Healthcare Agency · SEO · AEO · BAA-Ready Infrastructure
Healthcare SEO, AEO, paid media, telehealth app development, and HIPAA-compliant software development — one agency, one team.
We've been Helmer Scientific's agency of record since 2017 — brand foundation, the commerce platform we built, and eight years evolving it. Three months after the rebuild: +35% sales, +20% organic traffic, first-page rankings for vaccine and biotech refrigeration. In 2023, Trane Technologies acquired Helmer — and the platform we'd built cleared Trane's corporate due diligence without a cleanup project. We're the healthcare agency that builds the marketing AND the infrastructure underneath it — SEO, AEO, paid media, and HIPAA-compliant software development — for medical device, life science, and pharma. One team, one accountability.
Sales lift (Helmer Scientific)
Organic traffic (Helmer Scientific)
Infrastructure you own, vendor BAAs managed
Healthcare portfolio (Helmer, Farrar, Henry Schein, NAR)
What makes this different
Marketing AND Infrastructure, One Team
Healthcare agencies either do marketing or build infrastructure. Almost never both. We do both — so your SEO strategy runs on a BAA-ready stack you own, your AEO content feeds lead gen without violating PHI boundaries, and your analytics actually talks to your CRM without 14 vendor BAAs. One integrated team instead of two disconnected vendors.
Your Analytics Vendor Is a HIPAA Liability. Ours Isn't.
Every SaaS vendor in your current stack has PHI flowing through their servers — Meta pixel on your patient intake form, GA4 cookies on your portal, HubSpot fields holding patient names. When your compliance officer audits, that exposure is yours, not theirs. Our default stack is self-hosted: Acorn on your infrastructure, open-source lifecycle email, CRM you own. No BAAs with 14 third-party vendors. Ready for your compliance officer's review in week one.
Healthcare Portfolio, 21 Years Deep
Life-science cold chain (Helmer Scientific and Farrar — Trane Technologies Life Sciences: blood-bank, vaccine, and ultra-low-temperature storage; Helmer +35% sales, first-page rankings). Dental distribution (Henry Schein). Surgical rescue (North American Rescue). Marketing agencies don't understand medical device regulatory constraints. Dev agencies don't understand healthcare buyer psychology. We understand both, because we've delivered for both.
Marketing & AEO
- Healthcare SEO (search engine visibility for clinical, device, pharma buyers)
- AEO for healthcare (ChatGPT, Perplexity, Google AI Overviews citation)
- Medical device content marketing
- Pharma marketing (with regulatory compliance review)
- Medical e-commerce (Helmer-style faceted search, product comparison)
BAA-Ready Infrastructure & Development
- HIPAA-compliant software development (custom applications on your infrastructure)
- Marketing stack built for HIPAA environments (your PHI never touches third-party SaaS)
- BAA-ready infrastructure + vendor chain management
- HIPAA risk assessment and compliance documentation
- Self-hosted analytics (Acorn), self-hosted lifecycle email, CRM you own
- EHR integration capability (HL7 FHIR, Epic, Cerner, Athena APIs)
Deliverables
- Healthcare-specific keyword strategy + AEO for 8 AI platforms
- Self-hosted marketing stack deployment (analytics, lifecycle email, CRM)
- Custom HIPAA-compliant software development (scoped per engagement)
- EHR integration (HL7 FHIR, Epic, Cerner, Athena) — where scoped
- HIPAA risk assessment + compliance documentation
- BAA-ready infrastructure + vendor management
- Medical device technical content + buyer-journey content
- Pharma marketing campaign orchestration (with compliance review)
- Medical e-commerce (faceted search, product comparison, multi-language)
- Clinical trial patient recruitment campaigns — where scoped
Investment
Healthcare AEO Audit + Strategy
AI visibility audit + healthcare-specific keyword strategy
$10,000 - $15,000
Healthcare Marketing Retainer
Ongoing SEO, AEO, content, paid media
$5,000 - $15,000/mo
HIPAA-Compliant Software Engagement
Custom application development with compliance architecture, 8-16 weeks
$60,000 - $250,000
Enterprise Healthcare Platform
Marketing + software + EHR integration + compliance documentation
$150,000 - $500,000+
Managed Healthcare Marketing + Software
Marketing retainer + ongoing development
$12,000 - $30,000/mo
Frequently asked questions
Are you HIPAA compliant?
We operate as a HIPAA business associate and sign BAAs at engagement start. The stack is built for it: self-hosted Acorn analytics, self-hosted lifecycle email, and an open-source CRM, running on your cloud or infrastructure you control — so PHI never touches a third-party SaaS vendor's servers. Compliance documentation is part of every engagement.
Do you sign BAAs?
Yes. As the business associate to your covered entity, we sign a standard BAA at engagement start. For sub-vendors in the stack (hosting, email delivery, etc.), we manage the BAA chain so you don't have to negotiate 14 separate agreements.
Can you integrate with Epic / Cerner / Athena / our EHR?
Yes — an API is an API. We integrate any documented EHR interface. HL7 FHIR is standard for modern EHRs (Epic, Cerner, Athena, AllScripts, eClinicalWorks); for legacy interfaces (HL7 v2, proprietary APIs) we build custom adapters. The long pole is usually the vendor's access process — Epic's app program, or the health system enabling your app — not the build itself. We scope the approach in the engagement kickoff.
What's different about healthcare AEO?
Healthcare buyers ask ChatGPT specific, high-stakes questions: "best medical refrigeration for vaccines," "most accurate glucose monitor," "HIPAA-compliant analytics platforms." Getting cited in those answers requires structured authoritative content, correct schema markup (MedicalProcedure, MedicalDevice, MedicalOrganization), and Bing optimization (where ChatGPT pulls citations). Generic SEO doesn't hit these marks. Healthcare AEO does.
Do you build custom healthcare software?
Yes — HIPAA-compliant software development is a named capability. We build custom applications, patient engagement tools, EHR integrations, and compliance-architected systems on infrastructure you own. Brad's 21 years of enterprise software experience spans healthcare-adjacent work (Helmer Scientific, Henry Schein, North American Rescue). Specific delivery patterns (patient portals, e-prescribing, scheduling, clinical workflow systems) are scoped per engagement.
What's your experience with medical device marketing?
Helmer Scientific (medical refrigeration for biotech, pharmacies, labs): +20% organic traffic, +35% sales, -28% bounce rate in 3 months. First-page rankings for "medical refrigerator," "vaccine refrigerator," and related queries. We understand the regulatory constraints on medical device marketing claims, the buyer psychology (clinical vs. procurement), and the long sales cycles.
Do you work with pharma / biotech?
Yes. Pharma marketing requires compliance review (fair balance, off-label claims, safety reporting) and we have workflow for it. Biotech early-stage companies we help with positioning, content marketing, and investor-facing narrative. We don't work on DTC pharma campaigns for high-risk therapeutic areas — we'll refer you to specialists there.
Ready to dominate healthcare search — and build on infrastructure your compliance officer approves?
Start with a healthcare AI visibility audit. We'll show you where you stand across 8 AI platforms for your core clinical, device, or pharma queries — and scope the path to both rankings and BAA-ready infrastructure.
Audit your healthcare AI visibility